The team that created the «SOVA» brand has been working in the jewelry market since 2000. In 2013, a new stage in the development of «SOVA» began - a rebranding was carried out, a new approach to the production of jewelry was developed, and the design was improved. Thus, the SOVA brand was one of the first in Ukraine to start producing jewelry in collections, combining products with a common history.

Most SOVA products are made in a laconic, minimalist style. The brand is experimenting with design, which is reflected in the new SOVA collections. The style of jewelry organically resonates with fashion trends, emphasizing a fashionable modern sound. In addition to four seasonal collections, «SOVA» also releases capsule collections dedicated to Valentine's Day and Mother's Day.

Preserving the DNA of the brand, the «SOVA» jewelry house was one of the first in Ukraine to start cooperation with Ukrainian designers. So, in 2014, when the interest of Ukrainians in local brands increased significantly, a joint collection was released with the LAKE Studio brand, the non-standard forms of which were especially remembered by the fans of the brand. In 2018, the Soul collection appeared, developed jointly with the designer of the Ukrainian shoe brand Marsala. In 2019, together with designer Lilia Litkovskaya, a collection was presented, where one of the most beautiful minerals, malachite, was creatively played up in jewelry. In 2021, «SOVA» for the first time presented a collaboration with the artist - SOVA x The HARDKISS. The frontwoman of the group Yulia Sanina became not only the face of the collection, but also participated in the development of jewelry.

The presentation of the first collaboration with Ivan Frolov (FROLOV) called For Love took place in 2019, and the following year the collection was replenished with new products. For Love is an example of a new format of social responsibility of Ukrainian producers, focusing on the topic of safe sex and the fight against AIDS, which is relevant for society. Thanks to the joint work and work of Ivan Frolov, KO «100% Life» and «SOVA» 3525 rapid HIV tests were purchased to diagnose the disease at an early stage.

Jewelry from thematic collections like «Mom» and «For Mom» annually find a response in thousands of mothers' hearts. For Mother's Day, every year we prepare special projects with Ukrainian celebrities in which they share special moments in their lives related to mothers and motherhood.

The brand «SOVA» actively cooperates with television projects - the reality show «The Bachelor» and «Bachelorette Party». The team of the jewelry house is actively involved in the selection of jewelry images for the participants, and the finalists of the reality show received a diamond ring from «SOVA».

The brand's main production techniques are advanced casting, enameling, laser welding and engraving. The «SOVA» necklace, made by leading craftsmen using the openwork technology of the ebb, was presented to May Mask during her visit to Kyiv. The original decoration depicts Mars, a planet that her son, the famous visionary and inventor Elon Musk, plans to colonize in the near future.

In the first days of the war, SOVA transferred 1.5 million hryvnias to support the Ukrainian military, and since the beginning of the confrontation, it has been helping to provide all necessary territorial defense. SOVA employees are engaged in volunteer activities in different cities of Ukraine. Team members are involved in completely different areas of care - logistics, packaging products, delivering food and medicine to those who need it, first aid, netting and much more.

In May, on the occasion of Mother's Day, SOVA donated part of income from the sale of each SOVA decoration to collect the best holiday baskets and give warm words and a smile to a mother whose son or daughter is currently unable to congratulate her personally, because they defend the freedom of the country. Throughout May, the brand collected stories of mothers of the Armed Forces of Ukraine about their sons - their childhood, youth, military service. About 200 moms of defenders who filled out questionnaires on the SOVA website received branded gift baskets with food and cute trinkets.

In June, on the occasion of the brand's 22nd anniversary, 5% of the sales of each SOVA decoration was donated to one of 6 charities and foundations that help the Ukrainian army, medics and families affected by the war. Thanks to the SOVA charitable initiative, the "Come Back Alive" fund purchased 13 NIGHTFORCE optical sights, which are already saving the lives of Ukrainian human rights defenders in various parts of the South and East of Ukraine. The soldiers of the US Armed Forces of Ukraine received 11 NIGHTFORCE sights.

The Hope.ua Foundation collected 40 food boxes, which were sent to help the residents of Mykolaiv and Zaporizhia. Thanks to the Sova charitable initiative and the Everyone Can Foundation, more than 50 children from the East, Cherkasy and Kharkov received assistance in the form of special food, hygiene items and other products.

Part of the funds was sent to the "You are not alone" charity organization, the "1+1 media" charity fund for dream lessons at the "School of superheroes" at the Zhytomyr Regional Hospital, Okhmatdyt in Kyiv. In addition, the listed funds will help fulfill the dreams of several people, who are in need.

50 sets of women's military uniforms (pants and overalls), which are in short supply in the army, were made with the funds transferred to the Center for Aid to Ukraine. Also, part of the funds was transferred to the purchase of refrigerators, which were necessary for the warehouses of the "Hospitaliers" medical battalion.

The KALYNA collection from SOVA has become a reflection of strong Ukraine and every Ukrainian woman, struggle and support. Therefore, with the release of the collection, SOVA presents a collaboration with the global fund-raising platform UNITED24 in support of Ukraine: limited linen ribbons with the inscription UNITED24 can be obtained together with a large suspension of the collection and join the collection for the medical direction of the project. In connection with the increase in the number of victims, Ukrainian doctors are in dire need of external fixation devices, therefore, the goal of cooperation is the purchase of 120 sets of AZF, which will provide for the application of doctors.

A symbol of incredible courage, a story of indestructibility and courage.

The project "Azovstal. Symbol of indomitability" was created by the fundraising platform UNITED24, Metinvest Group, the Sova jewelry house and Novaya Poshta. 100% of the profit from the sale was transferred through the UNITED24 fundraising platform to the "Drone Army" project to strengthen Ukrainian defenders on the front.

The first 10,000 bracelets from the last pre-war batch of legendary Azovstal metal were sold in nine hours. Additional circulation - 20 thousand - in two days. The bracelet immediately became a symbol of Ukrainian invincibility all over the world.

On the occasion of the Ukraine Defender Day, thanks to the charitable initiative of Monobank and volunteer Igor Lachenkov, a thousand bracelets from a pre-war batch of metal with the inscription "I BELIEVE IN THE ARMED FORCES" were drawn. 100 of them are autographed by Commander-in-Chief of the Armed Forces of Ukraine Valeriy Zaluzhny. Some of them will be personally presented by the legend of Ukrainian and world football Andriy Shevchenko.

Bracelets were raffled off among people who donated five hryvnias or more. The goal was to raise 100 million to buy two Shahed Catchers. This is an anti-drone system that will help detect and destroy the enemy's unmanned aerial vehicles, they are in service with NATO countries. 120 million hryvnias were collected in 12 hours, in total - more than 152.5 million hryvnias.

The latest release of Azovstal bracelets. Symbol of indestructibility" was made of steel letters "I BELIEVE IN THE ARMED FORCES OF UKRAINE", which stood at the foot of the largest flag of Ukraine for a month. You can buy a bracelet not only in Ukraine, but also in Europe, the USA and Canada. All profits from the sale of the latest edition went to the Marine Drone Fleet.