Jewelry House SOVA and the brand FROLOV are joining forces for the fifth time to create collections that merge the values and aesthetics of both brands while carrying an important charitable mission. 2025. Ivasyk and Punk Rock This collection became the jewelry continuation of two FROLOV fashion collections — Ivasyk and Dirty as an Angel — combining the symbolism of a Ukrainian fairy tale with the energy of punk aesthetics. All pieces are unisex, crafted in sterling silver with white metal finishes and gold plating. The central motifs — the Swan and the Serpent — are reimagined characters from the tale of Ivasyk. Another direction of the collection is punk aesthetics: crosses, spikes, chains, and studs, echoing the daring, rebellious spirit of the 1990s and 2000s. To mark the launch, we organized a fundraiser, raising ₴104,800 for the TSVIT Foundation to purchase three Mavic drones and a “Kulybaba” electronic warfare system for the fighters of the Azov Regiment and the 3rd Assault Brigade. 2024. Even in the Midst of War, Flowers Bloom At the heart of this collection is the wild rose that grew in a grandmother’s garden. ₴709,000 from sales was donated to the Children of Heroes Foundation to support the psychological rehabilitation of children who lost their parents because of the war. 2023. A Collaboration That Saves Lives The third collaboration featured jewelry inspired by the contours of an anatomical heart, minimalist signet rings, statement cuffs, and pendants. 100% of the proceeds from the sale of 1,000 limited-edition silver pendants (₴2.7 million) were donated to the Hospitallers volunteer organization to purchase tourniquets for stopping severe bleeding. 2019 & 2020. For Love The first collaboration was presented in 2019, and the following year the collection was expanded with new designs. Part of the proceeds from sales was used to purchase 3,525 HIV tests for the NGO 100% Life.