Even in the middle of war, flowers bloom: new collaboration SOVA x FROLOV
18.04.2024 10:00:00
Even in the middle of war, flowers bloom: new collaboration SOVA x FROLOV
The jewelry collection is already the fourth collaboration between the FROLOV brand and the SOVA jewelry house. In the center of jewels is a wild rose that grew in grandmother's garden. The same flower from a childhood memory, from a warm summer evening.
The jewelry collection is already the fourth collaboration between the FROLOV brand and the SOVA jewelry house. In the center of jewels is a wild rose that grew in grandmother's garden. The same flower from a childhood memory, from a warm summer evening.
Symbolically, the SOVA x FROLOV collaboration has an important charitable goal — restoring and supporting the psychological health of children from the "Children of Heroes" charitable foundation. About 8,000 children need individual psychological counseling and rehabilitation due to the loss of parents, home as a result of the war, life under occupation, trauma after explosions and other problems. Unfortunately, this statistic is increasing. Part of the proceeds from the sale of the
SOVA x FROLOV collection will be donated to support the psychological rehabilitation of children from the "Children of Heroes" charitable foundation.
In the darkest times, when war leaves its mark, flowers still grow. They are a symbol of indomitability and recovery. Just as children are the continuation of our life, the beginning of something new and bright. After all, love can be born with new strength even in wounded hearts.
About collection
The collection includes 19 pieces of jewelry, each of which is a delicate work of jewelry masters, because it consists of at least 5 jewelry elements. Golden flowers combine yellow and rose gold, which together create a warm glow.
Flowers in jewelry are made in two variations — with diamonds and without inserts.
The moving chains on mono-earrings, necklace and bracelet are also decorated with a delicate interspersion of diamonds.
Flowers in jewelry are made in two variations — with diamonds and without inserts.
The moving chains on mono-earrings, necklace and bracelet are also decorated with a delicate interspersion of diamonds.
Ukrainian actress Solomiya Kyrylova became the face of the campaign
SOVA Jewelry House is a Ukrainian jewelry trendsetter brand known for its collaborations with Ukrainian designers, including FROLOV, Litkovska, Lake Studio, The HARDKISS band, and the animated film «Mavka. Forest Song". From the first days of the full-scale invasion, the brand actively helps the Ukrainian military, doctors, initiates social projects, works with Ukrainian foundations and platforms.
FROLOV is a Ukrainian brand known for its corsetry, hand embroidery and couture-to-wear designs. Among the brand's clients are such world stars as Jennifer Lopez, Beyonce, Kylie Minogue, Sabrina Carpenter, Dua Lipa.
"Children of Heroes" charitable foundation helps children who lost one or both parents as a result of the full-scale invasion of the russian federation. The foundation provides primary financial assistance, psychological and legal support, promotes the education and development of children until they reach adulthood. As of March 22, 8,390 wards are under the care of the foundation. Of them, 1,095 are IDPs (internally displaced persons), 151 children have lost their mother and father, 190 are children with disabilities, and 1,023 are children from large families. About 85 children join the foundation every week. 89% of the foundation's wards are children of military personnel, 11% are children of civilians.