In June, on the occasion of the brand's 22nd anniversary, 5% of the sale of each SOVA jewelry was transferred to one of 6 charitable organizations and foundations that help the Ukrainian army, doctors and families affected by the war.
Clients could decide themselves what kind of help the funds from the sale would go to, indicating the organization when making a purchase. You can choose between the funds "Come back alive", "Everybody can", Hope.ua, Help Ukraine Center, "You are not alone" Charitable fund 1+1 media" and the medical battalion "Hospitaliers".