IMPORTANT MISSION: THE RESULTS OF THE FROLOV X SOVA COOPERATION FOR CO 100% LIFE HAVE BEEN UPDATED
09.07.2021 17:17:00
During the period of cooperation, 3,525 rapid test kits were purchased for the timely diagnosis of HIV
In January 2019, SOVA and FROLOV brands presented a unique collection of For Love jewelry. This cooperation is an example of a new format of social responsibility of Ukrainian fashion brands that raise the issue of fighting AIDS in Ukraine.
The For Love collection is the result of a collaboration between designer Ivan Frolov, the Sova jewelry house and the 100% Life charity organization. The main goal is to draw more attention to the issues of safe love and the HIV epidemic in Ukraine. The first collection includes 7 unisex pieces that blend together to create a unique declaration of love.
A year after the launch of the first collection, in the winter of 2020, a new collection was developed, which was complemented by cuffs, necklaces and rings. The collection once again reflected the heart - the symbol of the FROLOV brand. This time it is voluminous.
Part of the profit from the sale of collaborations is used to fight the HIV / AIDS epidemic in Ukraine - the purchase of rapid testing systems that allow timely diagnosis of HIV and start of treatment.
During the period of cooperation, 3,525 rapid test kits were purchased for the timely diagnosis of HIV.
During the period of cooperation, 3,525 rapid test kits were purchased for the timely diagnosis of HIV.
"Cooperation between CHARITABLE ORGANIZATION "100% LIFE" with the jewelry brand "SOVA" and the talented Ivan Frolov is proof that business not only can, but must be responsible. Our collaboration helps save lives, because the sooner a person learns about his HIV status, the faster and more effectively he will start therapy and continue a full life. Within the framework of cooperation, we not only began to purchase rapid HIV testing systems, but also multi-tests that allow us to detect viral hepatitis and syphilis. Moreover, in 2020 and 2021 we are facing new challenges - COVID-19. Therefore, this year we decided not only to purchase tests, but also to provide significant assistance to two crisis centers for women (including HIV +), who suffered from violence and found themselves in difficult circumstances, including due to the epidemic. I am extremely proud of how the idea has grown into a real fight for human life," says Anastasia Deeva, director of the 100% Life Foundation.
Anastasia Deeva
Director of the 100% Life Foundation
Multi Tests can be taken during European Testing Week (November 2020), World AIDS Day events (December 1, 2020), and another 400 tests will be conducted during promotions and festivals in 2021.
